Brand Equity

DESCRIPTION

Multi-client recurring research. Descriptive analysis, whose aim is to track the perception of the main dental brands and explore their performance, and those values which are closely connected to it, with specific regard to the dental sector in overall and for the main product segments.

methodology

Telephone survey on a random sample of dentists in each investigated country. The sample is weighted according to the number of dental practices in each investigated country.

TIMING

Every 3 years.

OUTPUT

Familiarity with the brands, current use and customer retention rate; Customer perception (satisfaction and perceived value); Loyalty metrics (likelyhood to recommend and advocacy score, repurchase intention); Brand awareness, numeric distribution and customer retention analysis for the investigated product segments; Weekly number of treatments for the investigated product segments (Restorative and Impression).