Multi-client recurring research. Quali-quantitative research, whose aim is to analyse the performances in the investigated market of the main dental brands and evaluate the importance of the brand value, and of those values which are closely connected to it, with specific regard to the dental sector and for the main product segments.
Telephone survey on a random sample of dentists in each investigated country. The sample will evenly represent the geographic areas of each country.
Every 3 years.
Familiarity with the brands, current use and customer retention rate; Customer perception (satisfaction and perceived value); Behavioural intentions (likelyhood to recommend and advocacy score, repurchase intention); Perceived positioning of the brands investigated; Brand awareness, penetration and customer loyalty per investigated product; Loyalt metrics per investigated product; Weekly use per investigated product.