Flash Trend

DESCRIPTION

Local manufacturers panel data. Short term tracking of the panel trends (sell-in and/or sell-out). Fundamental barometer for strategic decisions: the perfect solution for specialties segments (Cad-Cam, Orthodontics, Implants, etc.), with the aim to evaluate the periodic trend and performance in a specific country.

methodology

Collection of sales data of the panel of manufacturers and importers. No estimation of the business outside the panel. The output provided is related to the trend data and the weight of the different product families and sub-families of the investigated market.

TIMING

Monthly or quarterly report.

OUTPUT

Overall and detailed performance of each investigated product family and the comparison with the performance of the participating company.