DESCRIPTION
Geomarketing service for the analysis of the geographical areas market potential. The database shows the geographical breakdown of the main macroeconomic indicators and the estimate of the territorial breakdown of the dental business.
methodology
Key-Stone secondary data processing from different sources + integration with information sourced from Key-Stone Dental Monitor surveys.
OUTPUT
Geographical business distribution with a progressive level of disaggregation of the data from the Nielsen areas down to the region / provinces / city. “Geomonitor potential Index” calculated on the main macro economic parameters related to dental market + analysis of the socio-demographic and structural segmentation.