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BRAND EQUITY CLINICAL EUROPE 2015

SURVEY DESCRIPTION

A broad multi-client survey on the European dental sector, whose aim is to analyse the performances in the investigated market of the main dental brands and evaluate the importance of the brand value.

PRODUCT FAMILIES

Consumable dental products in general. Specific focus on the production and the numeric distribution of impression materials and restorative.

COUNTRIES

Germany, France, Italy, Nordics, Poland, Russia, Spain, Turkey, Uk

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COMPETENCE PERIODS

2015

REGION

Europe

MARKET BRANCHES

Clinical

PROJECT

BRAND EQUITY

KIND OF DATA

Descriptive

METHODOLOGY

CATI (Computer Assisted Telephone Interviewing)

DATA SOURCE

Sample of dentists

KIND OF OUTPUT

Familiarity with the brands, current use and customer retention rate; Customer perception (satisfaction and perceived value); Behavioural intentions (likelyhood to recommend and advocacy score, repurchase intention); Perceived positioning of the brands investigated.

LANGUAGE

English

DELIVERABLES

PowerPoint presentation (cross country report)

RESTRICTIONS

No restriction

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CONTENT

The investigated areas are:

  • SCENARIO
  • TECHNOLOGY PENETRATION AND INTENTION TO BUY
  • BRAND AWARENESS
  • PENETRATION AND CUSTOMER LOYALTY
  • LOYALTY METRICS
  • BRAND POSITIONING