Details

DENTAL MARKET OVERVIEW ITALY 2015

SURVEY DESCRIPTION

In-depth analysis about the italian dental offer scenario, comparing the "traditional" model with the new business of "dental chains", networks, purchasing groups and big centers, and the evolution of the hospital and public sectors.

COUNTRIES

Italy

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COMPETENCE PERIODS

2015

REGION

Europe

MARKET BRANCHES

Market Overview & Trends

PROJECT

SCENARIO ANALYSIS

KIND OF DATA

Descriptive

METHODOLOGY

Desk Analysis + CATI (Computer Assisted Telephone Interviewing) + integration with other Dental Monitor surveys

DATA SOURCE

DB List + interviews + external sources + internal sources (Dental Monitor)

KIND OF OUTPUT

  • A qualitative report about Italian dental market and in-depth analysis about chains, their communication, big structures etc.;
  • The list of major public structures that provide dental treatments, with, where possible, information allowing an estimation of the potential (dental chairs number, etc.);
  • The list of the main italian chains with, where possible, some information and the reference contacts and the list of the addresses of all practices belonging to each chain;
  • The list of the main dental networks.

LANGUAGE

Italian; English

DELIVERABLES

PowerPoint presentations + Excel tables

RESTRICTIONS

No restriction

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CONTENT

The investigated macro areas are:

  • DENTAL MARKET OVERVIEW AND GENERAL INFORMATION
      • The demand
      • The scenario between demand and offer
      • Dentists and dental practices
      • Market segmentation
      • The dentistry offer
      • The offer: public and private organizations
      • Hospitals and public offer (+attachment)
      • Chains, network and commercial dentistry

     

  • COMPETITIVE SCENARIO ANALYSIS: THE COMMERCIAL DENTISTRY
      • Practices and "chains"
      • Distinctive values of the "commercial dentistry"
      • The business model of the dental chains and classified chains (+attachment)
      • Mistery shopping (+attachment)
      • Chain brands: advertising investments and communication (+attachment)

     

  • DENTAL NETWORKS AND BIG STRUCTURES (+attachment)