Details

DENTAL MARKET OVERVIEW ITALY 2017

SURVEY DESCRIPTION

In-depth analysis about the italian dental offer scenario, comparing the "traditional" model with the new business of "dental chains", networks, purchasing groups and big centers, and the evolution of the hospital and public sectors.

COUNTRIES

Italy

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EVALUATED PERIODS

2017

REGION

Europe

MARKET BRANCHES

Market Overview & Trends

PROJECT

SCENARIO ANALYSIS

KIND OF DATA

Descriptive

METHODOLOGY

Desk Analysis + CATI (Computer Assisted Telephone Interviewing) + integration with other Dental Monitor surveys

DATA SOURCE

DB List + interviews + external sources + internal sources (Dental Monitor)

KIND OF OUTPUT

  • An overview of demand and offer of dental care, trends, and forecasts;
  • A focus on the main players in the dental sector: business models, performance, distribution in Italy;
  • The database of the practices belonging to each chain with addresses and contacts;
  • The database of hospital structures that perform dental services (addresses and main features).

LANGUAGE

Italian; English

DELIVERABLES

PowerPoint presentations + Excel tables

RESTRICTIONS

No restriction

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CONTENT

The investigated macro areas are:

  • DENTAL MARKET OVERVIEW AND GENERAL INFORMATION
      • The demand
      • The scenario between demand and offer
      • Dentists and dental practices
      • Market segmentation
      • The dentistry offer
      • The offer: public and private organizations
      • Hospitals and public offer (+attachment)
      • Chains, network and commercial dentistry

     

  • COMPETITIVE SCENARIO ANALYSIS: THE COMMERCIAL DENTISTRY
      • Practices and "chains"
      • Distinctive values of the "commercial dentistry"
      • The business model of the dental chains and classified chains (+attachment)
      • Mistery shopping (+attachment)
      • Chain brands: advertising investments and communication (+attachment)

     

  • DENTAL NETWORKS AND BIG STRUCTURES (+attachment)