Details

DENTAL MARKET OVERVIEW SPAIN 2016

SURVEY DESCRIPTION

In-depth research about the spanish dental market and the scenario of the offer for dental cares, focusing on the management model (the "traditional" vs the new business of "dental chains", insurances etc.).

COUNTRIES

Spain

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COMPETENCE PERIODS

2016

REGION

Europe

MARKET BRANCHES

Market Overview & Trends

PROJECT

SCENARIO ANALYSIS

KIND OF DATA

Descriptive

METHODOLOGY

Desk Analysis + integration with other Dental Monitor surveys

DATA SOURCE

External sources + internal sources (Dental Monitor)

KIND OF OUTPUT

  • A qualitative and quantitative report about Spanish dental market and Patients' point of view;
  • The list of the main spanish chains with the addresses of all practices belonging to each chain.

LANGUAGE

Spanish

DELIVERABLES

Power Point presentation + Excel table

RESTRICTIONS

No restriction

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CONTENT

The investigated macro areas are:

  • ECONOMIC STRUCTURE of the dental market in Spain: supply, demand and average prices (number of collegiate dentists, the ratio of dentists per capita, the average expenditure per person in dental care, etc.)
    • The demand
    • The scenario between demand and offer
    • Dentists and dental practices
    • Market segmentation
    • The dentistry offer
    • The offer: public and private organizations
    • Hospitals and public offer (+attachment)
    • Chains, network and commercial dentistry

  • MANAGEMENT MODEL: the traditional dentist, the corporate business model (dental chains and dental franchisees) and the dental insurance model
    • Number of dental surgeries
    • Geographical distribution and concentration of the clinics
    • Marketing and communication analysis
    • Marketing strategy analysis
    • A special focus on Implants (number of implants placed and brands used)

  • CONCLUSIONS: Summary of the information offered throughout the document and most relevant facts emerging from a comprehensive understanding of the dynamics of the market and the trends from 2007 to 2014.

  • ATTACHMENT: survey study performed on the PATIENTS thanks to 1,000 interviews to the spanish families investigating the access, purchase behavior and average expenditure, for the different channels: traditional clinics, chains and insurance models."