Details

GEOMONITOR ITALY

SURVEY DESCRIPTION

A geomarketing service for the analysis of the potential of the geographical areas and positioning of competitors. The database shows the breakdown
of the main macroeconomic indicators and the estimate of the territorial distribution of the dental business.

COUNTRIES

Italy

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EVALUATED PERIODS

2016; 2017

REGION

Europe

MARKET BRANCHES

Market Overview & Trends

PROJECT

GEOMONITOR

KIND OF DATA

Quantitative; Geographical distribution analysis

METHODOLOGY

Desk Analysis + Integration from other Dental Monitor surveys

DATA SOURCE

External sources + internal sources (Dental Monitor)

KIND OF OUTPUT

The geographical business distribution with a progressive level of disaggregation of the data from the Nielsen areas to the provinces and the Geomonitor Index (a potential index which consider the main macro economic parameters related to dental market); Analysis of the socio-demographic and structural segmentation.

LANGUAGE

Italian

DELIVERABLES

Depending on the acquired report, different Excel tables where data are analyzed per:

    • Nielsen area
    • Macroregion
    • Region
    • Province
    • Municipality

RESTRICTIONS

No Restriction

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CONTENT

Useful data to evaluate the demand, the competitors and the development potentials for each geographical area or unification:

    • Absolute data:
      • Number of inhabitants
      • Gross Domestic Product per area
      • Number of dental practices (up to the municipality level)
      • Estimate of the number of dental units (dental chairs) (up to the municipality level)
    •  
    • Performance indicators:
      • The health expenditure
      • The absolute and pro-capita dental expenditure
      • Number of resident dental patients
      • Number of inhabitants per dental practice (up to the municipality level)
      • Number of dentists per dental practice (up to the municipality level)
      • The available average expenditure per dental practice (up to the municipality level)
      • Incomes of the center: average turnover per dental practice (up to the municipality level)