Details

OMNIVISION CLINICAL AUSTRALIA 2016

SURVEY DESCRIPTION

Multi-client research performed by mean of CATI/CAWI methodology. Coverage analysis and treatments market share of the main product families of the Clinical consumable market. Coverage analysis of the main dental dealers. Breakdown by socio-demographic clusters.

PRODUCT FAMILIES

Bonding Systems, Filling materials (focus on composites), Impression materials (focus on elastomers), Permanent cements, Whitening systems.

COUNTRIES

Australia

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EVALUATED PERIODS

2016

REGION

Asia Pacific

MARKET BRANCHES

Clinical

PROJECT

OMNIVISION

KIND OF DATA

Descriptive

METHODOLOGY

CATI (Computer Assisted Telephone Interviewing) and CAWI (Computer Assisted Web Interviewing)

DATA SOURCE

Sample of dental practices

KIND OF OUTPUT

Penetration of dental dealers; Average of main treatments and trend: Number of impressions, Restorations, Cementations, Whitening treatments; Dental surgery general trends.
Users’ share and Brand Penetration Analysis for the investigated product families.

LANGUAGE

English

DELIVERABLES

PowerPoint presentation; Excel tables

RESTRICTIONS

Upcoming / No restriction

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CONTENT

The key-topics investigated are:

  • Breakdown of dental surgeries by geographic area, opening year, owner’s age and number of employees and dental chairs;
  • Performance of dental dealers (numeric and weighted distribution);
  • Main average treatments and dental surgery general trends;
  • Brand use and penetration analysis;
  • Brand positioning.