Details

OMNIVISION CLINICAL BRAZIL 2016

SURVEY DESCRIPTION

Multi-client research performed by mean of CATI methodology. Coverage analysis and treatments market share of the main product families of the Clinical consumable market. Coverage analysis of the main dental dealers. Breakdown by socio-demographic clusters.

PRODUCT FAMILIES

Bonding Systems, Filling materials (focus on composites), Impression materials, Luting cements, Whitening systems.

COUNTRIES

Brazil

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EVALUATED PERIODS

2016

REGION

Latin America

MARKET BRANCHES

Clinical

PROJECT

OMNIVISION

KIND OF DATA

Descriptive

METHODOLOGY

CATI (Computer Assisted Telephone Interviewing)

DATA SOURCE

Sample of dental practices

KIND OF OUTPUT

Penetration of dental dealers; Average of main treatments and trend: Number of impressions, Restorations, Cementations, Whitening treatments; Dental surgery general trends.
Users' share and Brand Penetration Analysis for the investigated product families.

LANGUAGE

English; Portuguese

DELIVERABLES

PowerPoint presentation; Excel tables

RESTRICTIONS

No restriction

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CONTENT

The key-topics investigated are:

  • Breakdown of dental surgeries by geographical area, opening year, owner’s age and size;
  • Coverage analysis of the main dealers;
  • Brand penetration for the investigated product families;
  • Main treatments average and trend;
  • Brand positioning.