Details

OMNIVISION CLINICAL ITALY 2015

SURVEY DESCRIPTION

Multi-client research performed by mean of CATI methodology. Coverage analysis and treatments market share of the main product families of the Clinical consumable market. Coverage analysis of the main dental dealers. Breakdown by socio-demographic clusters.

PRODUCT FAMILIES

Macro trend (demographic and structural issues, suppliers) + Focus on Implant Market Analysis

COUNTRIES

Italy

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EVALUATED PERIODS

2015

REGION

Europe

MARKET BRANCHES

Clinical

PROJECT

OMNIVISION

KIND OF DATA

Descriptive

METHODOLOGY

CATI (Computer Assisted Telephone Interviewing)

DATA SOURCE

Sample of dental practices

KIND OF OUTPUT

Socio-demographic information; Dental dealers analysis; Implant dentistry: penetration and trends, users profile, buying behavior, customer satisfaction, brand positioning and brand penetration; Use of digital technologies: Intraoral scanner, Chairside CAD-CAM.

LANGUAGE

Italian; English

DELIVERABLES

PowerPoint presentation; Excel tables

RESTRICTIONS

No restriction

Toc

CONTENT

The investigated areas are:

    • MACRO TREND SECTION (quantitative topics about the practices' activity):
      • Demographic and structural issues (Breakdown of dental practices by geographic area, opening year, owner's age and number of dental units);
      • Suppliers (Numeric and weighted distribution analysis of the main dental dealers).
    • FOCUS ON DENTAL IMPLANTS SECTION:
      • Penetration and trends of implant dentistry;
      • Users profile;
      • Choice and purchase behavior of products in implant dentistry;
      • Customer Satisfaction analysis;
      • Brand positioning;
      • Brand penetration.
  • Other topics:
    • Use of digital technologies: Intraoral scanner, Chairside CAD-CAM.