Details

OMNIVISION CLINICAL ITALY 2017 - EQUIPMENT

SURVEY DESCRIPTION

Multi-client survey performed to a stratified random sample of dentists, focusing on dental units and panoramic x-ray: life cycle, main brands, buying behaviour and tax incentives.

PRODUCT FAMILIES

Dental units, Panoramic radiograph

COUNTRIES

Italy

More Info

EVALUATED PERIODS

2017

REGION

Europe

MARKET BRANCHES

Clinical

PROJECT

OMNIVISION

KIND OF DATA

Descriptive

METHODOLOGY

CATI (Computer Assisted Telephone Interviewing) and CAWI (Computer Assisted Web Interviewing)

DATA SOURCE

Sample of dental practices

KIND OF OUTPUT

Focus on dental units and panoramic x-ray: average age of the installed base, main brands, growth rate, buying behaviour and intention to buy. Breakdown by socio-demographic clusters.

LANGUAGE

Italian

DELIVERABLES

PowerPoint presentation; Excel tables

RESTRICTIONS

No restriction

Toc

CONTENT

The investigated areas are:

  • CLINICAL MARKET
    • Scenario analysis (Demographic and structural clusters of the sample)
    • Tax bonus and investments
    • Installed share for equipment (Life Cycle and main brands)
    • Intention to buy and purchaising drivers
  • FOCUS ON DENTAL UNITS AND PANORAMIC X-RAY (average age of the installed base, main brands, growth rate, buying behaviour and intention to buy. Breakdown by socio-demographic clusters.)