Details

OMNIVISION CLINICAL ITALY - IMPLANTOLOGY

SURVEY DESCRIPTION

Multi-client descriptive research. Experience and performance of dental implants treatments. Buying behaviour, reasons to use implants, connection and prosthetic components. Main brands awareness analysis, penetration analysis, numeric distribution and treatments shares. Switch analysis and abandonment rate. Brand image and positioning. Guided surgery: penetration of the technique, reasons to use and resistances to adoptions. Digital flow custom abutments: penetration, reasons to use and main benefits. Breakdown by socio-demographic clusters.

PRODUCT FAMILIES

Dental Implants market

COUNTRIES

Italy

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EVALUATED PERIODS

2018

REGION

Europe

MARKET BRANCHES

Clinical

PROJECT

OMNIVISION

KIND OF DATA

Descriptive

METHODOLOGY

CATI (Computer Assisted Telephone Interviewing) and CAWI (Computer Assisted Web Interviewing)

DATA SOURCE

Sample of dental practices performing implant treatments

KIND OF OUTPUT

Socio-demographic information; Implant dentistry: penetration and trends, users profile, buying behavior, customer satisfaction, brand positioning and brand penetration; Switch analysis; Use of guided surgery.

LANGUAGE

Italian; English

DELIVERABLES

PowerPoint presentation; Excel tables

RESTRICTIONS

No restriction

Toc

CONTENT

The investigated areas are:

  • MACRO TREND SECTION (quantitative topics about the practices' activity):
    • Demographic and structural issues (Breakdown of dental practices by geographic area, opening year, owner's age and number of dental units);
  • FOCUS ON DENTAL IMPLANTS SECTION:
    • Penetration and trends of implant dentistry;
    • Users profile;
    • Choice and purchase behavior of fixtures, implant connection and prosthetic components;
    • Brand image and positioning;
    • Brand penetration, treatments share and switch analysis.
  • Other topics:
    • Guided surgery; Digital flow custom abutments.