Details

OMNIVISION CLINICAL SPAIN 2016 - BRAND IMAGE AND PRIVATE LABELS

SURVEY DESCRIPTION

Multi-client survey performed to a stratified random sample of dentists. The main brands in the Spanish consumable market by product category, with a specific focus on private labels.

PRODUCT FAMILIES

Dental sector in general; Impression materials; Restorative; Hygiene and Disinfection; Disposable products.

COUNTRIES

Spain

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EVALUATED PERIODS

2016

REGION

Europe

MARKET BRANCHES

Clinical

PROJECT

OMNIVISION

KIND OF DATA

Descriptive

METHODOLOGY

CATI (Computer Assisted Telephone Interviewing) and CAWI (Computer Assisted Web Interviewing)

DATA SOURCE

Sample of dental practices

KIND OF OUTPUT

Socio-demographic segmentation and macro trends. Awareness analysis of the main brands and private labels in the Spanish consumable market by product category, brand-product associations, brand image and recommendation, positioning drivers, private labels perception.

LANGUAGE

Spanish; English

DELIVERABLES

PowerPoint presentation; Excel tables

RESTRICTIONS

No restriction

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CONTENT

The key-topics investigated are:

  • Socio-demographic segmentation and MACRO TRENDS
  • + AWARENESS analysis of the main brands and private labels in the Spanish consumable market
    • by product category,
    • by brand-product associations,
    • by brand image and recommendation,
    • by positioning drivers,
    • by private labels perception.