Details

OMNIVISION CLINICAL SPAIN 2016 - EXPERIENCE WITH THE DISTRIBUTION SYSTEM

SURVEY DESCRIPTION

Multi-client survey performed to a stratified random sample of dentists. Focus on the consumable products providers: main brands, buying behavoiur and satisfaction analysis.

PRODUCT FAMILIES

Segmentation + Focus on Suppliers of consumable products

COUNTRIES

Spain

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EVALUATED PERIODS

2016

REGION

Europe

MARKET BRANCHES

Clinical

PROJECT

OMNIVISION

KIND OF DATA

Descriptive

METHODOLOGY

CATI (Computer Assisted Telephone Interviewing) and CAWI (Computer Assisted Web Interviewing)

DATA SOURCE

Sample of dental practices

KIND OF OUTPUT

Socio-demographic and structural information; Consumable products providers: numeric and weighted distribution, abandoned brands, e-commerce, key drivers of choice, satisfaction analysis.

LANGUAGE

Spanish; English

DELIVERABLES

PowerPoint presentation; Excel tables

RESTRICTIONS

No restriction

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CONTENT

The key-topics investigated are:

  • SOCIO-DEMOGRAPHIC AND STRUCTURAL INFORMATION
  • + FOCUS ON CONSUMABLE PRODUCTS PROVIDERS:
    • numeric and weighted distribution,
    • abandoned brands,
    • e-commerce,
    • key drivers of choice,
    • satisfaction analysis.