Details

OMNIVISION DIGITAL EUROPE 2016

SURVEY DESCRIPTION

Multi-client descriptive research, analyzing the performance in Europe of the main international Cad-Cam manufacturers as well as the behaviour, perception and trends of the interviewed sample both in the clinical and the technical markets.

PRODUCT FAMILIES

Cad-Cam scanners (intraoral and table top); Cad-Cam milling units (chairside and for laboratories).

COUNTRIES

France; Germany; Italy; Spain; UK

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EVALUATED PERIODS

2015

REGION

Europe

MARKET BRANCHES

Clinical; Technical; New Tech & Equipment

PROJECT

OMNIVISION

KIND OF DATA

Descriptive

METHODOLOGY

CATI (Computer Assisted Telephone Interviewing)

DATA SOURCE

Sample of dental practices and laboratories

KIND OF OUTPUT

Analysis on the use of Technologies (intra‐oral scanners, chairside milling unit), procedures (sending files/impressions), channels (partner lab, cad-cam manufacturer, milling center); Stance versus the digital technologies and trend perceived. Brand awareness, penetration and customer loyalty; Intention to buy; Brand positioning; Loyalty metrics

LANGUAGE

English

DELIVERABLES

PowerPoint presentations (Clinical market, Labo market, Summary)

RESTRICTIONS

No restriction

Toc

CONTENT

The investigated areas are:

  • CLINICAL AND TECHNICAL MARKETS:
    • Scenario;
    • Brand awareness;
    • Penetration and customer loyalty;
    • Brand positioning;
    • Brand numeric distribution and intention to buy;
    • Loyalty metrics;
    • Customer satisfaction in-depth analysis.