Details

OMNIVISION DIGITAL EUROPE 2018

SURVEY DESCRIPTION

-Multi-client survey performed to both dentists and dental technicians.
The analysis focuses on the European CAD-CAM market: used technologies, main brands, buying behaviour and satisfaction analysis.

PRODUCT FAMILIES

Cad-Cam scanners (intraoral and table top); Cad-Cam milling units (chairside and for laboratories).

COUNTRIES

France; Germany; Italy; Spain; UK

More Info

EVALUATED PERIODS

2018

REGION

Europe

MARKET BRANCHES

Clinical; Technical; New Tech & Equipment

PROJECT

OMNIVISION

KIND OF DATA

Descriptive

METHODOLOGY

CATI (Computer Assisted Telephone Interviewing)

DATA SOURCE

Sample of dental practices and laboratories

KIND OF OUTPUT

Analysis on the use of Technologies (intra‐oral scanners, chairside milling unit), procedures (sending files/impressions), channels (partner lab, cad-cam manufacturer, milling center); Stance versus the digital technologies and trend perceived. Brand awareness, penetration and customer loyalty; Intention to buy; Brand positioning; Loyalty metrics

LANGUAGE

English

DELIVERABLES

PowerPoint presentations; Excel tables

RESTRICTIONS

Upcoming - No restriction

Toc

CONTENT

The investigated areas are:

  • CLINICAL AND TECHNICAL MARKETS:
    • Scenario;
    • Brand awareness;
    • Penetration and customer loyalty;
    • Brand positioning;
    • Brand numeric distribution and intention to buy;
    • Loyalty metrics;
    • Customer satisfaction in-depth analysis.