Details

OMNIVISION DIGITAL EUROPE

SURVEY DESCRIPTION

Multi-client descriptive research. Analysis on the digital technologies scenario in Europe from the point of view of the dentists and the dental laboratories: perception, buying behaviour, penetration and trend of the digital technologies, numeric distribution of the main brands.

PRODUCT FAMILIES

Cad-Cam scanners (intraoral and table top); Cad-Cam milling units (chairside and for laboratories).

COUNTRIES

France; Germany; Italy; Spain; UK

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EVALUATED PERIODS

2015

REGION

Europe

MARKET BRANCHES

Clinical; Technical; New Tech & Equipment - Cad-Cam

PROJECT

OMNIVISION

KIND OF DATA

Descriptive

METHODOLOGY

CATI (Computer Assisted Telephone Interviewing)

DATA SOURCE

Sample of dental practices and laboratories

KIND OF OUTPUT

Analysis on the use of Technologies (intra‐oral scanners, chairside milling unit), procedures (sending files/impressions), channels (partner lab, cad-cam manufacturer, milling center); Stance versus the digital technologies and trend perceived. Brand awareness; Brand positioning; Brand penetration; Intention to buy; Customer loyalty and Loyalty metrics.

LANGUAGE

English

DELIVERABLES

PowerPoint presentations (Clinical market, Labo market, Summary)

RESTRICTIONS

No restriction

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CONTENT

The investigated areas are:

  • CLINICAL AND TECHNICAL MARKETS:
    • Scenario;
    • Brand awareness;
    • Brand Penetration;
    • Brand positioning;
    • Brand numeric distribution and intention to buy;
    • Customer loyalty and Loyalty metrics;
    • Customer satisfaction in-depth analysis.