Details
| OMNIVISION DIGITAL EUROPE | |
SURVEY DESCRIPTION |
Multi-client descriptive research. Analysis on the digital technologies scenario in Europe from the point of view of the dentists and the dental laboratories: perception, buying behaviour, penetration and trend of the digital technologies, numeric distribution of the main brands. |
PRODUCT FAMILIES |
Cad-Cam scanners (intraoral and table top); Cad-Cam milling units (chairside and for laboratories). |
COUNTRIES |
France; Germany; Italy; Spain; UK |
More Info
EVALUATED PERIODS |
2015 |
REGION |
Europe |
MARKET BRANCHES |
Clinical; Technical; New Tech & Equipment - Cad-Cam |
PROJECT |
OMNIVISION |
KIND OF DATA |
Descriptive |
METHODOLOGY |
CATI (Computer Assisted Telephone Interviewing) |
DATA SOURCE |
Sample of dental practices and laboratories |
KIND OF OUTPUT |
Analysis on the use of Technologies (intra‐oral scanners, chairside milling unit), procedures (sending files/impressions), channels (partner lab, cad-cam manufacturer, milling center); Stance versus the digital technologies and trend perceived. Brand awareness; Brand positioning; Brand penetration; Intention to buy; Customer loyalty and Loyalty metrics. |
LANGUAGE |
English |
DELIVERABLES |
PowerPoint presentations (Clinical market, Labo market, Summary) |
RESTRICTIONS |
No restriction |
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CONTENT |
The investigated areas are:
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