Details

OMNIVISION DIGITAL ITALY

SURVEY DESCRIPTION

Multi-client descriptive research. Analysis on the digital technologies scenario in Europe from the point of view of the dentists and the dental laboratories: perception, buying behaviour, penetration and trend of the digital technologies, numeric distribution of the main brands.

PRODUCT FAMILIES

Cad-Cam scanners (intraoral and table top); Cad-Cam milling units (chairside and for laboratories), 3D printing

COUNTRIES

Italy

More Info

EVALUATED PERIODS

2018

REGION

Europe

MARKET BRANCHES

Clinical; Technical; Cad Cam, 3D printing

PROJECT

OMNIVISION

KIND OF DATA

Descriptive

METHODOLOGY

CATI / CAWI (Computer Assisted Telephone Interviewing)

DATA SOURCE

Sample of dental practices and laboratories

KIND OF OUTPUT

Analysis on the use of Technologies (intra‐oral scanners, chairside milling unit) and procedures (impressions/scan files), channels (partner lab, manufacturer, milling center); Stance versus the digital technologies and perceived trend. Brand awareness, penetration and customer loyalty; Loyalty metrics; Intention to buy; Brand positioning. 

LANGUAGE

English

DELIVERABLES

PowerPoint presentations (Clinical market, Labo market, Summary)

RESTRICTIONS

No restriction

Toc

CONTENT

The investigated areas are:

  • CLINICAL AND TECHNICAL MARKETS:
    • Scenario;
    • Brand awareness;
    • Penetration and customer loyalty;
    • Brand positioning;
    • Brand numeric distribution and intention to buy;
    • Loyalty metrics;
    • Customer satisfaction in-depth analysis.