Sell-In

DESCRIPTION

Local manufacturers panel data + estimation.
Total market evaluation and in-depth analysis - by mean of a comprehensive panel of manufacturers and importers - of some relevant products segments, overall market size (with focus on the wholesale market), trend, performance and breakdown by product families and country at sell-in level and estimation of the sell-out level.

methodology

Collection of sales data at sell-in level from the panel of participating companies. The data are provided in quantity and in value by item. Estimation of the missing turnover of the companies outside the panel.

TIMING

Annual.

OUTPUT

Overall and detailed business figures, trend, detailed individual performance (competitors market share not included due to confidentiality and anti-trust laws). Data in volume (liters, kilos, etc.) and estimation of the sell-out level.