The dental monitor approach
Each of these market players own different specific information which allows the development of different market research studies:
The combination of the Dental Monitor researches allows to describe and evaluate the entire dental market in qualitative and quantitative ways: market volume and value at sell-in or at retail prices, users habits and behaviors, evaluation of segments, size and trends by products families or channels, market share, opportunities and threats, in general and for specific segments.
Each Dental Monitor research can be used both separately or combined with other Dental Monitor researches, depending on the companies interests or needs. The 360° overview on the market is reached thanks to the complexity of the Dental Monitor system, which has the plus of being able to solve the gaps of each individual research.