The dental monitor approach
Each of these market players own different specific information which allows the development of different market research studies:
The combination of the Dental Monitor researches allows to describe and evaluate the entire dental market in qualitative and quantitative ways: market volume and value at sell-in or at retail prices, users habits and behaviors, evaluation of segments, size and trends by products families or channels, market share, opportunities and threats, in general and for specific segments.
DISCOVER OUR SURVEYS SYNTHESIS
Each Dental Monitor research can be used both separately or combined with other Dental Monitor researches, depending on the companies interests or needs. The 360° overview on the market is reached thanks to the complexity of the Dental Monitor system, which has the plus of being able to solve the gaps of each individual research.
+ Macro-region overview evaluating size and trends of product families and countries.
- Analysis only at turnover level; no local brands involved.
+ A Descriptive analysis in the local countries identified by the Fast Track research; international and local brands penetration; market maturity and trends.
- Limited evaluation of the market size and shares.
+ In depth market quantitative analysis at sell-in values of individual countries; allows to support the Sell-out research.
- An adequate number of participating companies is required.
