The dental monitor approach

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Each of these market players own different specific information which allows the development of different market research studies:
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The combination of the Dental Monitor researches allows to describe and evaluate the entire dental market in qualitative and quantitative ways: market volume and value at sell-in or at retail prices, users habits and behaviors, evaluation of segments, size and trends by products families or channels, market share, opportunities and threats, in general and for specific segments.

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Each Dental Monitor research can be used both separately or combined with other Dental Monitor researches, depending on the companies interests or needs. The 360° overview on the market is reached thanks to the complexity of the Dental Monitor system, which has the plus of being able to solve the gaps of each individual research.

+ Macro-region overview evaluating size and trends of product families and countries.

- Analysis only at turnover level; no local brands involved.

+ A Descriptive analysis in the local countries identified by the Fast Track research; international and local brands penetration; market maturity and trends.

- Limited evaluation of the market size and shares.

+ In depth market quantitative analysis at sell-in values of individual countries; allows to support the Sell-out research.

- An adequate number of participating companies is required.

+ An effective evaluation of the Sell-out market and shares by family for a given country.

- High start-up time and costs; a representative number of dealers is required.

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